Bcmkaxszsjiyecfxu1xa cltp%20logo

C.A.R.E. Leadership Training Program

8 Principles that will transform the culture of your business and unleash the full potential of your team

   Watch Promo   Enroll in Course

I'd like to welcome you to the CARE Leadership training program and I thank you for your interest and dedication to becoming a better leader and building a GREAT culture at your place of work.

The CARE Leadership Training Program that I am offering here is the exact program that I used to create a world-class, highly productive and focused culture that attracted and retained top-talent leading to a successful eight-figure acquisition of our business.

They say motivation will get you started and habit will keep you going. I really hope that reading CARE Leadership has helped to motivate and inspire you to create a culture of CARE at your organization. While reading the book is a great first step, this training program is designed to help you and your team form the habits necessary to produce real quantifiable and lasting results.

If you are ready to achieve GREAT things, let's get started!


Your Instructor


Peter van Stralen
Peter van Stralen

Peter van Stralen is a highly sought after and nationally admired author and keynote speaker. His engaging talks have influenced numerous leaders and teams to build better lives, teams and company cultures. Peter speaks on a variety of topics including leadership, teamwork, culture, and customer care based on his book CARE Leadership.

With over 20 years of business success to his credit, Peter is a certified franchise executive and the 2014 recipient of the Premier's award for business. Peter is passionate about sharing the culture of C.A.R.E. by teaching the principles of C.A.R.E. Leadership. He and his company were recently featured on the hit National TV show “Be The Boss Canada” and he is the author of the book “CARE Leadership” which shares the extraordinary story of how the ten van Stralen Brothers built The Grounds Guys® from the ground up. In his Keynote speech Peter shares how eight simple but powerful leadership principles helped The Grounds Guys® grow from a small startup to a multi-million dollar multinational brand, eventually leading to a successful eight-figure acquisition.

In his spare time Peter can be found hiking with his kids or conquering the local hills on his mountain bike.


Class Curriculum


  The Boss Mentality vs. The CARE Leadership Mindset (Page 49 in the Book)
Available in days
days after you enroll
  The Culture of CARE: The 5S’s of Inspiration (Page 53-59 in the Book)
Available in days
days after you enroll
  Principle #1: Create a Remarkable Experience - A Culture of Wow! (Page 63-70 in the Book)
Available in days
days after you enroll
  Principle #2: Have Fun and Love What You Do - A Culture of Passion! (Page 73-79 in the Book)
Available in days
days after you enroll
  Principle #3: Don’t Just Do It - Own It! - A Culture of Accountability! (Page 81-92 in the Book)
Available in days
days after you enroll
  Principle #4: Be Humble - A Culture of “We”! (Page 93-100 in the Book)
Available in days
days after you enroll
  Principle #5: Learn Something New Every Day and Share It with the Team - A Culture of Continuous Improvement! (Page 101-113 in the Book)
Available in days
days after you enroll
  Principle #6: Be Ethical and Trustworthy in your Dealings - A Culture of Trust! (Page 117-132 in the Book)
Available in days
days after you enroll
  Principle #7: Listen Well and Communicate with Respect - A Culture of Communication! (Page 133-146 in the Book)
Available in days
days after you enroll
  Principle #8: Contribute to the Triple Bottom Line - A Culture of Giving! (Page 148-155 in the Book)
Available in days
days after you enroll
  Building your Culture of CARE Questionnaire - Invite only those who are predisposed to our values (Page 51-52 in the Book)
Available in days
days after you enroll
  Keep up the momentum! - Suggestions for Ongoing Meetings
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Peter van Stralen knows that when you care about your team, they will pass along that caring attitude to your customers, and success will follow. If you haven’t yet created a culture of care in your organization, read C.A.R.E. Leadership and make it happen.

- Ken Blanchard, Co-Author, The One Minute Manager

"This is an excellent course — definitely worth checking out!"

- Scott Bryk, Executive Director, Highway of Heroes Living Tribute

"In a fast-paced world that changes at lightning speed, it is vitally important (and necessary) to be grounded in unchanging values and principles. Peter has revealed these timeless gifts in a simple passionate, personal, powerful and inspiring story. Most of us feelthese principles in our heart, conscience and spirit. C.A.R.E. Leadership reminds us that the business of enhancing lives enriches our own and helps us change the world in positive and long-lasting ways.”

- Tony DiGiovanni, Executive Director, Landscape Ontario

"In C.A.R.E. Leadership, Peter explains one of the most important lessons in business. It’s not just about making money; it’s about doing good, and The Grounds Guys are doing a great deal of good, thanks to the solid foundation the van Stralen Family has built. Their CARE Leadership approach is creating a wake of other CARE Leaders." - Dina Dwyer-Owens, Co-Chair, Undercover Boss and Former CEO of The Dwyer Group

"There is much to admire about this work and a great deal that could be said to recommend its reading. At its essence, however, I would say this: If you are seeking both significance and success and realize that going to work every day for a dollar is the height of poverty thinking — then C.A.R.E. Leadership is for you.”

- Jim Amos, Former CEO of Mail Boxes Etc.

"This is an impressive and refreshing book. Peter van Stralen’s journey of how he and his brothers literally built the Ground Guys from the ground up is entertaining, informative, and inspiring. Peter writes with the conviction of someone who has truly put their ideas to the test. "

- Greg Nathan, Founder of The Franchise Relations Institute

This book is a must-read for anyone in a leadership position. Whether you’re an experienced leader looking for new perspective or a new leader looking for best practices, this is the book for you. The clarity and focus that Peter van Stralen brings to his thinking on how to be a great leader is refreshing, and his writing makes you feel like you’re having a great chat over coffee. Your time will be well spent and your leadership will be reinvigorated.”

Lorraine McLachlan, President and CEO of the Canadian Franchise

“Wow! What a great book! It isn’t theory or philosophy but practical realworld leadership. I don’t think I’ve read a book with so much practical, useable, trainable information packed into it.”Joel Worthington, President, Mr. Electric

C.A.R.E. Leadership will give you incredible insights into building a greatorganization. Peter van Stralen has proven that with Sunshine Brands. More importantly, he reminds us all as leaders that we must continually be learning and applying the wisdom that can be found all around us, if we only have the courage to look.” Jim Paluch, President of JP Horizons; Author of Leaving a Legacy

C.A.R.E. Leadership is an engaging and insightful story of how one family used perseverance, passion, and mutual respect to build an amazing brand across North America. It is written through the eyes of the author’s life experiences, much like a storybook. I felt like I was reading an entertaining autobiography, yet the story is chock-full of leadership lessons for the business and non-business reader alike. C.A.R.E. Leadership is a ‘feel good’ business book about doing it the right way — in business, at home, or in the community.”
Mike Bidwell, President and CEO of The Dwyer Group

Get started now!