I'd like to welcome you to the CARE Leadership training program and I thank you for your interest and dedication to becoming a better leader and building a GREAT culture at your place of work.
The CARE Leadership Training Program that I am offering here is the exact program that I used to create a world-class, highly productive and focused culture that attracted and retained top-talent leading to a successful eight-figure acquisition of our business.
They say motivation will get you started and habit will keep you going. I really hope that reading CARE Leadership has helped to motivate and inspire you to create a culture of CARE at your organization. While reading the book is a great first step, this training program is designed to help you and your team form the habits necessary to produce real quantifiable and lasting results.
If you are ready to achieve GREAT things, let's get started!
Peter van Stralen is a highly sought after and nationally admired author and keynote speaker. His engaging talks have influenced numerous leaders and teams to build better lives, teams and company cultures. Peter speaks on a variety of topics including leadership, teamwork, culture, and customer care based on his book CARE Leadership.
With over 20 years of business success to his credit, Peter is a certified franchise executive and the 2014 recipient of the Premier's award for business. Peter is passionate about sharing the culture of C.A.R.E. by teaching the principles of C.A.R.E. Leadership. He and his company were recently featured on the hit National TV show “Be The Boss Canada” and he is the author of the book “CARE Leadership” which shares the extraordinary story of how the ten van Stralen Brothers built The Grounds Guys® from the ground up. In his Keynote speech Peter shares how eight simple but powerful leadership principles helped The Grounds Guys® grow from a small startup to a multi-million dollar multinational brand, eventually leading to a successful eight-figure acquisition.
In his spare time Peter can be found hiking with his kids or conquering the local hills on his mountain bike.
Frequently Asked Questions
Peter van Stralen knows that when you care about your team, they will pass along that caring attitude to your customers, and success will follow. If you haven’t yet created a culture of care in your organization, read C.A.R.E. Leadership and make it happen.
- Ken Blanchard, Co-Author, The One Minute Manager
"This is an excellent course — definitely worth checking out!"
- Scott Bryk, Executive Director, Highway of Heroes Living Tribute
"In a fast-paced world that changes at lightning speed, it is vitally important (and necessary) to be grounded in unchanging values and principles. Peter has revealed these timeless gifts in a simple passionate, personal, powerful and inspiring story. Most of us feelthese principles in our heart, conscience and spirit. C.A.R.E. Leadership reminds us that the business of enhancing lives enriches our own and helps us change the world in positive and long-lasting ways.”
- Tony DiGiovanni, Executive Director, Landscape Ontario
"In C.A.R.E. Leadership, Peter explains one of the most important lessons in business. It’s not just about making money; it’s about doing good, and The Grounds Guys are doing a great deal of good, thanks to the solid foundation the van Stralen Family has built. Their CARE Leadership approach is creating a wake of other CARE Leaders." - Dina Dwyer-Owens, Co-Chair, Undercover Boss and Former CEO of The Dwyer Group
- Jim Amos, Former CEO of Mail Boxes Etc.
"This is an impressive and refreshing book. Peter van Stralen’s journey of how he and his brothers literally built the Ground Guys from the ground up is entertaining, informative, and inspiring. Peter writes with the conviction of someone who has truly put their ideas to the test. "
- Greg Nathan, Founder of The Franchise Relations Institute
“This book is a must-read for anyone in a leadership position. Whether you’re an experienced leader looking for new perspective or a new leader looking for best practices, this is the book for you. The clarity and focus that Peter van Stralen brings to his thinking on how to be a great leader is refreshing, and his writing makes you feel like you’re having a great chat over coffee. Your time will be well spent and your leadership will be reinvigorated.”
— Lorraine McLachlan, President and CEO of the Canadian Franchise
“C.A.R.E. Leadership will give you incredible insights into building a greatorganization. Peter van Stralen has proven that with Sunshine Brands. More importantly, he reminds us all as leaders that we must continually be learning and applying the wisdom that can be found all around us, if we only have the courage to look.” — Jim Paluch, President of JP Horizons; Author of Leaving a Legacy
is an engaging and insightful story of how one family used
perseverance, passion, and mutual respect to build an amazing brand
America. It is written through the eyes of the author’s life
experiences, much like a storybook. I felt like I was reading an
entertaining autobiography, yet the story is chock-full of leadership
lessons for the business and non-business reader alike. C.A.R.E.
Leadership is a ‘feel good’ business book about doing it the right way —
in business, at home, or in the community.”
— Mike Bidwell, President and CEO of The Dwyer Group